Kids Running

It's Time to Unmask our Kids


Act Now!



We have written an Open Letter to the ZCS administrators and Board of Education (BOE) asking them to unmask our children.

Although we will present the action plan as soon as permitted, this letter provides additional rationale for why we proposed it, and gives you the opportunity to show your support.

If you wish to remain anonymous, indicate that on the submission form.



Share this site with at least one person who supports unmasking our children & invite them to act. Use care with social media for two reasons:

  • People are more likely to act when they are personally asked to do so.

  • Some social media companies flag content that disagrees with their narrative as “false,” & may sanction you. We don’t want you to potentially jeopardize your account or groups.



Public schools are part of a larger ecosystem of government, from the local to the state level.


It will be easier for school district officials to unmask our children  if officials across this ecosystem hear loudly and clearly that we expect them to abandon mask mandates and recommendations for universal masking.


Click the button to access a list of officials, contact info, and sample messages.

How to Stand for Health Freedom


Step: Join SHF to be part of a growing community of health freedom advocates.

Step 2: Read SHF emails and alerts to know when and why it’s important to take a stand.

Step 3: Click to send pre-drafted, customizable messages to the right elected officials at the right time.

Step 4: Share our messages and campaigns with your peers.

*Every time you take action on a SHF campaign, you grow the health freedom voting bloc and stand with more political significance. You don’t have to feel helpless and alone. You have a choice and you count.





We created this site for parents, guardians, and other concerned citizens of Zionsville Community Schools (ZCS) in Indiana. As such, our actions are geared toward the circumstances in our community. 

If you live elsewhere and are inspired by our work, we invite you to sign our Open Letter as a “Concerned Citizen.” You are also welcome to copy or adapt this content for your community. After all, we got our start from the Action Plan that Emily Burns wrote for The Smile Project! As well as Embrace Their Faces!



An Open Letter to the ZCS Administration and BOT





Click here for our backstory

As Zionsville Community Schools (ZCS) parents and guardians, relatives, and other concerned citizens who are committed to the holistic health and well-being of our community and our children who attend ZCS schools, we are grateful for your leadership in offering in-person learning since the beginning of the school year, staying the course during the fall’s seasonal virus surge, and continuing to increase the number of school group activities and events.


We now invite you to bravely build on that leadership tradition by unmasking our children — especially in light of Indiana's Governor, Eric Holcomb’s recent signing of the executive order that ends the indoor mask requirement for students and K-12 school workers on June 30 and his earlier decision to end the statewide mandate in early April— because we know the following to be true:

  1. Children are not drivers of COVID transmission. Thus, regardless of mask policy, we would expect to see limited transmission in schools and from children to adults. See evidence.

  2. COVID is less dangerous to children than seasonal flu, not to mention other everyday risks we accept as a normal part of a child’s life. See evidence.

  3. Masks are, at best, credibly disputed as a virus mitigation measure by decades of quality research, as well as observed results of mask mandates around the world, and, at worst, possibly dangerous. See evidence.     


Without overwhelming evidence – not lab studies that suggest “mechanistic plausibility” while real-life results around the world prove otherwise, but real-world evidence – that masking children leads to long-term, positive, holistic health outcomes for a range of health issues and doesn’t actually harm our children, we must abandon this misguided attempt to singularly control a flu-like virus through experimental interventions and suspension of individual liberties.


Children have suffered enough. They have paid a steep price for our fear, bearing a burden that was not only unwarranted, but also, as locations around the world have shown us, completely unnecessary. It is our job to protect our children, not the other way around. 

Given these truths, we know it is safe to end mandatory masking for our children. Additionally, according to minutes from your June 14, 2021 BOT meeting, there is a percentage of staff and families that support removing the mask mandate and start the 2021-2022 school year without masks. As such, we prefer that the unmasking happen immediately through a simple announcement that masks are now optional.  ­

However, we recognize that outsized fear of COVID has become entrenched thanks to ceaseless, one-sided messaging and censorship by politicians, health officials, media, big tech, and big pharma. As a result, there will be some who fear unmasking. Therefore, we propose a 9-point plan for ZCS schools to unmask our children, sooner rather than later. This plan allows people to opt-in or out in phases, depending on their real or perceived risk, so they can ease back into an unmasked school environment with increasing confidence.



We appreciate that you are taking our proposal seriously. We are open to feedback, and welcome a dialogue to help our district return to normal as quickly as possible.

We also recognize that you are under immense pressure, and that it is difficult to blaze a trail in controversial territory, particularly when so many are heavily invested in universal masking as a COVID mitigation strategy. That’s why we are also contacting our neighbors and other public officials to urge them to abandon the notion of mask mandates and any recommendations to universally mask.

If there is more we can do to help you, please let us know. We aim to give you as much support as possible to boldly do the right thing for our children.

In closing, we want to reiterate what we said at the start of this letter: We are genuinely grateful for your leadership in offering in-person learning this entire school year, even as virus transmission surged when emotions and fear were peaking. That took guts! When some of us shared our experience with friends and family around the country, they were stunned that our schools didn’t miss a beat. We tell that story with pride and hope that our little town can show the world how safe in-person learning is. Now, the data from other courageous places around the world make us confident that it will be just as safe — and more enjoyable — with optional masks.

Let’s keep leading the way!

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